Heilbrunner's everyday beauty routine focuses on the eyes. Which makes sense when you think about it. The first signs of aging appear around the eyes—hello, crow's-feet and dark circles—as do the first signs of love, joy, exhaustion, fear, and sadness. To highlight the expressive focal point, Heilbrunner first fills her brows. Then, to brighten the overall appearance of her eyes, the blogger uses MAGICSTRIPES, placing the transparent little strips over the crease of her eye to immediately lift the skin around the lid. The strips are like a mini eye-lift, sans surgeon, sans scalpel. Quite genius.